Having trouble staying awake during your Zoom WFH meetings? Pay attention by playing Zoom Bingo.
Since the day I started the group in June of 2009, HoustonPhotowalks.com has been a real blast. There are hundreds of amazing photographers in Houston, and I’ve had the pleasure of meeting many, many, many of them over the past 4 years.
Not The First Rebranding
To help keep the group’s web-site fresh (and to repair things that break when Meetup.com changes the header size or formatting options), our community’s web site has undergone a few “face lifts”. Through each rebranding, we maintained a few common features to remain recognizable: The Big Lens, the font, and (for the most part) our name.
Starting off Year Four – Going Back To Red
And now, at almost our 4-year mark, Meetup.com has kicked in with another major overhaul of their Look and Feel. Since we are along for the ride, HPW is going to rebrand too. This time, a bit more drastically than in previous years. Note however, to provide consistency in our branding, we continue to use the same font and message.
In fact, we are somewhat returning to our roots, going back to our original fire-engine red.
Old Logo History
I’ll admit it, some of these are sick-embarrassing to display. But they are what they are: our history in logos.
At first, the group was called “Houston Photowalk Events”, you can still see this reflected in some of our email addresses.
Meetup was tweaking their interface just like we were. And at one point, I was able to create large graphics for our header. Around December of 2009, we saw the familiar Orange and Black logo appear. Click to see full size.
It was about this time that our community really started to evolve. We weren’t just about “events”. The group was doing discussions, DIY’s, movie-theater presentations, and had eaten lots-and-lots-and-lots of food together. Rather than focusing on the nature of “Events”, the branding was changed so our community had a name. We rebranded to Houston Photowalks.
In June of 2010, I couldn’t really keep calling the group an experiment. We had organized and executed dozens of photowalks and meetups. To celebrate our 1st birthday, I purchased the web site domain name we use today, and rebranded as a proper “dot com”.
After organize events to small home-town parades, tours BEHIND the Galveston Strand to photograph the cracked walls and garbage dumps, and visits to the famous National Funeral History Museum, the group and our events were sometimes a little weird. So I added “Interesting and Unusual” to our branding too.
This logo remained with us from September 2010 to April 2013.
On the heels of another major Meetup.com redesign, we jumped in and rebranded again. We kept The Big Lens, the font, and the branding. But as we near our 4th anniversary, we switched back to red. How long with this logo last? Time will tell.
After Meetup made more GUI changes, part of our slogan was no longer visible on the site. To help solidify our branding, we added the tagline to the image, below the URL.
For the holidays in 2013, I had a little fun.
Meetup made a GUI change that added a colored bar along the bottom of the header image. For our group, that bar was red, and looked exactly like the underline we had been using since September of 2013. So I recreated the logo without the red bar. Also, in keeping with more current design standards, I reduced the intensity of the drop shadow behind the red text.
Its fun to see how branding and designs change over the years. I’m curious to see where the HoustonPhotowalks logo takes us in the future!
10 years ago when Marty and I first started our journey as parents of a non-verbal, extremely anxious child, we had some very specific misconceptions. For example, we had to learn the concept of normal vs neurotypical … and start to understand our responsibility to help our child grow to be the best person he can be, rather than trying to make him “like normal kids”.
The Autism Community is (mostly) Self Educating
As a community, when we see facebook postings, emails or message board comments with things like “cure my child”, “cause of autism”, “making my child act/be normal”, etc, we typically react in one of two ways. Sometimes (let’s be honest), we react to words like “normal” a fair bit too harshly, which often leaves people who may have just recently received a diagnosis feeling attacked and unwelcome. We need to be more careful about that.
The most helpful way to respond is to gently nudge that parent into the fold by helping them understand the community and culture — educating them. This way, we can help parents to stop thinking of their child as “broken”. All children have challenges of one type or another. As parents, we guide our children in the right direction using whatever methods we personally feel is most appropriate. Some prefer therapy and training, some use medication, some prefer natural approaches — the list is endless.
Sudden Up-Swing in “High Functioning”
Marty and I have been reading New Member applications for our Houston-based support group for about 4 years. In the last year or so, I’ve seen a growing number of parents describe their child as “High Functioning”. The parent of a recently-diagnosed child often includes long descriptions of what makes their child “high functioning”. In fact, it often feels less like an “introduction to the support group” and more like an explanation of why the Dr. got the diagnosis wrong.
Today a parent left the AutismHouston.com support group and sent me this message:
“My daughter is high functioning and I’m concerned that she may see others worse off and sort of lump herself in with them…she already has low self-esteem b/c of not being “normal” ….plus she is resistant to being labelled “autistic” or as having Aspergers.”
The term “High Functioning” has been around a long time. Its the recent use — and frequency of use — that its concerning. The thing I find most disturbing is that its used as an excuse to exit from the community entirely. Somewhat like the Cochlear Implant is leading some families to avoid providing support for their child (not joining the Deaf Community, learning sign language, or even “admit” their child is deaf, etc).
You Tell Me!
Am I off-base with my assessment of the recent use of the term “High Functioning”? Is it being over-used? Should it be an area that we should focus education and encouragement? Is “High Functioning” a crutch (or an excuse) for believing “My kid doesn’t belong with kids like yours.”? Feel free to reply with your comments below.
For years, meetup.com let us use “custom domains”. As part of their rebranding and refocus efforts, they are doing away with this feature. Fortunately they are grandfathering (kinda) those of us who were smart enough to brand our groups with a unique URL. But this change has broken access to Google’s Webmaster Tools.
And by Kinda Grandfathering, I mean that Meetup.com will accomodate those who already have a domain pointing at meetup.com, but then submit a redirect to your group on their domain. In other words, if you own “houstonphotowalks.com” and point it at meetup before June of 2013, everything worked pretty snazzy. After June ’13, your group members started being redirected to http://www.meetup.com/HoustonPhotowalks/.
Ok, as if that wasn’t bad enough, for those of you tracking your branding and traffic using Webmaster tools, you suddenly realize Webmaster Tools says you don’t own the domain. The reason is your domain cannot be Verified with the Google Webmaster Tools. And to add yet more insult, a lot of the Webmaster Tools aren’t going to be useful because any “houstonphotowalk.com” traffic is automatically shifted to “meetup.com/HoustonPhotowalks”. [sigh] (One note, so far Google Analytics will still work as long as Meetup doesn’t disable those too.)
Google will also search your Zone File for TXT entries when trying to verify a domain. If your domain management software (I use godaddy) allows you direct access to edit the Zone File, then open the Webmaster Tools, go to Verification methods, and select Alternative Methods. Simply add a TXT entry with the google-generated TXT Value and pop, you’re verified!
Let me know in comments if you found this helpful!