Submitted by Joe Lippeatt on Sat, 06/23/2012 - 21:00
[Note: I provided a draft copy of this article to SEO meetup groups for comment/clarifications before I published it publicly. There was no reply.]
Introduction, the SEO Dilemma
The professional trade of Search Engine Optimization has taken a "hit" to credibility multiple times over the years. It has been so bad that some versions of my resume doesn't list it as a skill -- to prevent being associated with those identified as less ethical.